iPod touch vs Cowon S9

Tristan François
Translator: Catherine Barraclough
Updated: March 31, 2010
Translator: Catherine Barraclough
Updated: March 31, 2010
| On the left we have the iPod touch 3G, which quite simply needs no introduction. It's the world's number one mini-PMP with the same design and cult status as the iPhone that helps it sell by the bucketload. Total integration into the world of Apple by means of iTunes and the AppStore is certainly an advantage for users, as well as a clever marketing strategy that's helping Apple bring home the bacon. | | | | | | | |
On the right, the Cowon S9 is more than just a have-a-go challenger, as this multimedia player has single-handedly kept the iPod touch out of our five-star category. In fact, in its wake, this portable media player has left pretty much all the competition straggling one step lower down the DigitalVersus podium. |
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| Available capacities: 32 GB, 64 GB |
| | Available capacities: 8 GB, 16 GB, 32 GB |
| 3.5" - 320 x 480 pixels | | | 3.3" - 272 x 480 pixels |
| 30hrs audio / 6hrs video | | | 55hrs audio / 11hrs video |
| 115g | | | 77g |
| 31.8 x 110 x 8.5 mm | | | 57 x 105.8 x 12.7 mm |
| THE BACKGROUND |
| Apple's big idea was to launch a mini-PMP and a web-connected multimedia mobile phone with a very similar design, software and internal architecture. Why? Well, pretty much any work or improvements made to one product can be easily integrated into the other. This makes plenty of sense when you consider Apple's powerful and highly-successful marketing strategy, largely based on the AppStore and its contents. In other words, Apple gets loads of independent IT developers to make compatible applications, puts them on sale in the AppStore, and then takes a percentage commission each time an app is sold. Clever stuff! So after the enormous success of the iPod classic, the iPod touch has been its seamless successor to the top spot. |
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Admittedly, a Cowon vs Apple duel is a bit like David vs Goliath. The Korean manufacturer employs barely 200 members of staff and doesn't make desktop or laptop computers, or mobiles, or servers or pretty much anything else. Nor does Cowon develop computer operating systems or software that's revered by the global design industry. This may be somewhat inconvenient for the company's financial security, but Cowon's fan-base keeps growing thanks to the meticulous work and attention to detail with which it makes its products. Audio components are carefully selected, the OS is partly open source, the list of compatible file formats is huge, and the brand's devices can be completely customised. More recently, the company has even being paying closer attention to its products' design, something which is always important when looking to win over fickle customers. |
| Apple or Cowon? Follow the masses or stand out from the crowd? Don't be too quick to judge though, as the Cowon isn't just a gadget for archetypal tech geeks who never leave their bedrooms — the S9 could prove a top choice for anyone who's serious about music ... |
| HANDLING: COWON WINS |
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| Apple's iPod software interface has an excellent reputation that's well deserved. The icons are organised in fixed positions in a simple and effective manner. The Cowon, on the other hand, has an interface geared up for total customisation, and the brand has concentrated more of its attention on the S9's audiovisual functions. |
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With its slightly curved design, the iPod touch feels great to handle and it looks fantastic too ... for a few minutes at least. In fact, without a protective cover, the player's chrome finish quickly becomes covered in fingerprints, and then in turn becomes covered in scratches. Once that happens you'll be only too happy to keep it in your pocket rather than show it off to your mates!
The screen is pretty good. It's not too prone to scratches, and although it's incredibly glossy, it's still easy to read. Unfortunately though, it just can't compete with the screen on the S9.
There's not a bad thing to say about the internal software, so long as you don't fancy customising your portable media player, that is. All you can do is reorganise the applications onto different pages to help keep your photo apps separate from your organisational apps, games etc. And when it comes to organising your audio-video library, it's done by track tag or, well, that's it actually. That's a real pain if the tags aren't filled in properly or if you prefer to organise tracks in folders. |
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When it comes to looks, the S9 doesn't lag too far behind its competitor. OK, so it's made entirely from plastic, but for once, Cowon has paid close attention to the design. Its curved back and well-finished casing make the S9 a serious contender for the iPod touch. Volume and playback control buttons on the upper edge of the device make a really handy addition too, as you don't have to get out your player each time you want to skip a track. The screen really is the S9's strong point. It was one of the very first AMOLED screens to hit the market and it's quite simply fantastic, both in terms of battery life and picture quality. It knocks the socks off the Apple, and it's the first knock-out victory of our duel! The S9 has a well-designed interface that's attractive and user-friendly. It's also been developed entirely in flash, and an SDK (software development kit) is available at no extra cost so you can do pretty much whatever you want with it. Not everyone will want to spend hours programming, but there's an active community out there to do it for you, with plenty of easy-to-integrate modifications readily available! |
| FILE MANAGEMENT: COWON WINS AGAIN! |
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One of the biggest downsides of the iPod has got to be iTunes! It looks so simple yet it soon becomes unnecessarily complicated, especially on PC. To manage audio files properly you have to import them into your library, otherwise get ready for total chaos.
Synchronisation can be pretty absurd too. It all runs along automatically and smoothly, but if you delete a file on your computer that you've still got on your iPod, then it'll be automatically deleted from your iPod next time you hook it up to your computer. If you should want to copy some music from a friend, or from a PC that's not running iTunes, or a PC which has iTunes configured in a different manner, or any number of similar such situations, then forget it, it's just not possible. There's a good range of supported formats, but those other than standard MP3 or AAC will, in most cases, need to be re-encoded using iTunes. |
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Copying files to the S9 is easy; just drag them and drop them and the player will search out the files and transfer them automatically. As the S9 is recognised as an external storage device, file transfer is incredibly simple no matter where you happen to be using it. Plus, if you need to carry a couple of important documents with you then that's no problem either, as you can use the S9 just like a USB flash drive. The list of supported file formats is long: MP3, WMA, FLAC, OGG Vorbis, APE, Lyrics, AVI, WMV9 SP/MP, XviD SP/ASP, JPG, TXT, SMI/SRT, FLV, ASF, H.264. Is that enough for you? Another nice surprise is that, even though it's not officially listed as a feature, the S9 can play 720p files with no need for prior re-encoding. That should save a good few hours of your precious time. |
| FUNCTIONS: AN EASY WIN FOR THE IPOD TOUCH |
| It'd be really difficult to beat the iPod touch on this one. In fact, its main selling point is the function-packed AppStore, which gives users access to over 200,000 low-cost applications that can do everything from organise your life to keep you entertained. From handy reminders, to crazy racing games or wielding your very own lightsaber, you can do it all with the iPod touch. Clearly not everyone is interested in gadgets like this, but the figures speak for themselves: users are simply addicted to the AppStore. It would be easy to think the apps are all just novelty, but some of them are really, genuinely useful, you just have to sift through all the gimmicks to find them. Web browsing is also impressive, as Safari Mobile works so wonderfully that the S9 could never really compete. |
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There's just no way the Cowon S9 can rival the iPod's almost limitless selection of applications. There may well be an active Cowon community out there, but that can't replace the thousands of developers, companies, specialist games designers etc. working hard to fill up the AppStore. The S9 does, however, beat the iPod on one point. The iPod equaliser is quite simply disastrous, whereas the Cowon's equaliser is fantastic. So, as well as having a clear and decent-quality headphones output, the Cowon has a parametric equaliser that's really quite comprehensive. Plus, you'll even find several good processing functions to play about with (so long as you don't go too crazy with them). You can also save a selection of different profiles to help you find your custom settings in a flash! |
| VERDICT: IPOD TOUCH FOR APP ADDICTS, COWON FOR AUDIO & VIDEO |
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There's a clear difference between the types of use on offer in these two portable media players. The iPod is almost certainly aimed at users who want their PMP to do everything their matching mobile phone does too.
And it's true, if you want a multi-functional portable media player that's practical and easy to use, with which you can surf the web, play games, and thousands of other things, then there's no doubt you should choose the iPod touch.
The Cowon, on the other hand, excels in its basic function as a portable music and video player. For users who want no more than to have their whole music library and a few videos in their pocket and at their fingertips, the S9 is an unquestionably good choice. Just don't forget to get a decent pair of headphones so you can really get the best out of it. |
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At DigitalVersus: here too we have our own gang of iPhone fanatics who, strangely enough, often also proved to be big fans of the iPod. You can't really blame them for that though, as the iPod touch really is a great portable music player. It's worth noting, however, that here at DigitalVersus we have two Cowon owners, both of whom are musicians ...
The iPod touch 3G is available with a capacity of 32 GB or 64 GB.
The S9 is available with a capacity of 8 GB, 16 GB or 32 GB.
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