Pocket Camcorders: Here Today Gone Tomorrow?

As a must-have of the moment in the US and a growing trend over here, after a slightly shaky start, the pocket camcorder is now taking the market and the media by storm. In fact, it seems that the product’s success has been sealed by the media frenzy that’s been kicked up along the way.

With the Flip being snapped in the hands of the stars and the Kodak Zi8 cropping up in a recent music video, the pocket camcorder has burst onto the scene as the latest fashionable accessory. The Flip has been enormously successful in the US with almost 2 million models currently in the hands of America’s beautiful youth. In response, other manufacturers have been quick to release competing models.

But why exactly are pocket camcorders so popular? At a time when most mobile phones and portable devices are equipped with a video recording function, why would anyone want to buy a pocket camcorder? Let’s find out in the first of our Success Stories seires of articles.

> Pocket Camcorders: Here Today Gone Tomorrow?

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